Bank Jobs : Max Newyork life Insurance
Designation: Brand Manager - Life Insurance
Job Description:
JOB SUMMARY:
• Responsible for
• Managing the MNYL Product Brand for the HNI segment
• Seller engagement strategy in tandem with the sales team
KEY RESPONSIBILITIES:
• Advertising
• Work with the advertising agency and media agency
• Working on creative briefs and insights for the HNI segment
• Work with research agency for in sighting and feedback
• Ensure timely launch of campaigns
• Monitor performance of agency
• Drive brand awareness and recall
• Drive brand awareness and recall through ‘Best in Class’ Alliances and advertising campaigns
• Focus on establishing a connect with the target audience and position the product offering successfully
• Marketing Support
• Support the Sales Team with marketing collaterals eg. POS material , sales tools etc.
• Reporting
• Brand Awareness scores and Brand Track Research
• Create and publish clear objectives and expectations from alliances with all roles in the process clearly defined
• Publish a monthly update on alliances
• Others
• Develop and manage relationships across industries to suitably tap opportunities way before competition therefore giving MNYL a competitive edge
Company Profile:
Max New York Life Insurance Company Ltd. is a joint venture between Max India Limited, one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. The company has positioned itself on the quality platform. In line with its vision to be the most admired life insurance company in India, it has developed a strong corporate governance model based on the core values of excellence, honesty, knowledge, caring, integrity and teamwork.
Incorporated in 2000, Max New York Life started commercial operation in April 2001. In line with its values of financial responsibility, Max New York Life has adopted prudent financial practices to ensure safety of policyholder's funds. The Company's paid up capital as on 31 st August, 2010 is Rs 1,973 crore.
Max New York Life has multi-channel distribution spread across the country. Agency distribution is the primary channel complemented by partnership distribution, bancassurance and dedicated distribution for emerging markets. The Company places a lot of emphasis on its selection process for agent advisors, which comprises four stages - screening, psychometric test, career seminar and final interview. The agent advisors are trained in-house to ensure optimal control on quality of training. Max New York Life has put in place a unique hub and spoke model of distribution to deepen our rural penetration. This is the first time such a model has been put in place for rural marketing of insurance.
Desired Profile:
MEASURES OF SUCCESS:
• Brand Awareness scores
• Target v/s achievement of ROI guidelines
• Quality of execution, adherence to timelines and innovativeness
• Feedback from Sales Channel heads
• Effective cost management
MINIMUM EDUCATION:
- MBA
MINIMUM/SPECIFIC EXPERIENCE:
- 4-5 years experience in Brand , Client servicing in Advertising Agency also acceptable.
Keywords: Brand, Client Servicing in Advertising, Brand Manager
Experience: 3 - 5 Years
Role: Product/Brand Mgr
Functional Area: Marketing, Advertising, MR, PR
Education:
UG - Any Graduate
PG - MBA/PGDM - Any Specialization
Location: Gurgaon
APPLY HERE
Job Description:
JOB SUMMARY:
• Responsible for
• Managing the MNYL Product Brand for the HNI segment
• Seller engagement strategy in tandem with the sales team
KEY RESPONSIBILITIES:
• Advertising
• Work with the advertising agency and media agency
• Working on creative briefs and insights for the HNI segment
• Work with research agency for in sighting and feedback
• Ensure timely launch of campaigns
• Monitor performance of agency
• Drive brand awareness and recall
• Drive brand awareness and recall through ‘Best in Class’ Alliances and advertising campaigns
• Focus on establishing a connect with the target audience and position the product offering successfully
• Marketing Support
• Support the Sales Team with marketing collaterals eg. POS material , sales tools etc.
• Reporting
• Brand Awareness scores and Brand Track Research
• Create and publish clear objectives and expectations from alliances with all roles in the process clearly defined
• Publish a monthly update on alliances
• Others
• Develop and manage relationships across industries to suitably tap opportunities way before competition therefore giving MNYL a competitive edge
Company Profile:
Max New York Life Insurance Company Ltd. is a joint venture between Max India Limited, one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. The company has positioned itself on the quality platform. In line with its vision to be the most admired life insurance company in India, it has developed a strong corporate governance model based on the core values of excellence, honesty, knowledge, caring, integrity and teamwork.
Incorporated in 2000, Max New York Life started commercial operation in April 2001. In line with its values of financial responsibility, Max New York Life has adopted prudent financial practices to ensure safety of policyholder's funds. The Company's paid up capital as on 31 st August, 2010 is Rs 1,973 crore.
Max New York Life has multi-channel distribution spread across the country. Agency distribution is the primary channel complemented by partnership distribution, bancassurance and dedicated distribution for emerging markets. The Company places a lot of emphasis on its selection process for agent advisors, which comprises four stages - screening, psychometric test, career seminar and final interview. The agent advisors are trained in-house to ensure optimal control on quality of training. Max New York Life has put in place a unique hub and spoke model of distribution to deepen our rural penetration. This is the first time such a model has been put in place for rural marketing of insurance.
Desired Profile:
MEASURES OF SUCCESS:
• Brand Awareness scores
• Target v/s achievement of ROI guidelines
• Quality of execution, adherence to timelines and innovativeness
• Feedback from Sales Channel heads
• Effective cost management
MINIMUM EDUCATION:
- MBA
MINIMUM/SPECIFIC EXPERIENCE:
- 4-5 years experience in Brand , Client servicing in Advertising Agency also acceptable.
Keywords: Brand, Client Servicing in Advertising, Brand Manager
Experience: 3 - 5 Years
Role: Product/Brand Mgr
Functional Area: Marketing, Advertising, MR, PR
Education:
UG - Any Graduate
PG - MBA/PGDM - Any Specialization
Location: Gurgaon
APPLY HERE
