Bank Jobs : ING Life Insurance
Designation: Marketing Lead
Job Description:
1) To assist the Marketing Operation Manager & the Sales function through activities like Sales promotions, Market research and Event management with a view to development / increment of business.
2) To provide support to the Sales force in customer acquisition activities and in maintaining a high level of constant and continuous activities.
3) To manage Sales Collaterals for the Area in a timely and cost effective manner.
4) To set up feedback/ communication mechanism that encourages and fosters sharing of best practices across the Field Sales System.
5) Responsible for achieving results within defined timelines and expense Budgets.
Keywords: Promotional activities, lead generation, marketing activities
Company Profile:
ING Life India, in its 10th year of operations, is a part of the ING Group. ING Life entered the private life insurance industry in India in September 2001. The company has issued over 1 million policies and is staffed by over 6500 employees.
Headquartered in Bangalore, ING Life India is currently present in 229 cities across 251 branch offices. In addition, the company distributes its products in several parts of the country through its partner's presence.
ING Life India distributes its products through two channels, the Tied Agency Force and the Alternate Channel. The Tied Agency force comprises over 50,000 ING Life Advisors, spread across the country. The Alternate Channels business within ING Life India is a fast growing distribution channel, and includes the Bancassurance partner ( ING Vysya Bank), Referral Partners, Corporate Agents and Brokers.
Desired Profile:
1. Development and execution of Database gathering activities (Sales Promotions) for Lead generation.
2. Develop and execute local in-market activation plans in consultation with the Marketing Operations Manager, the Territory Managers and Cluster Managers
3. Tracking the effectiveness of these local in-market activities in generating Customers Leads by way of enabling feedback and tracking the efficiency of conversion of these leads for future reference
4. Monitoring the effective use of budgets allocated for In-Market Activation as well as Sales Support
5. Identify local vendors and event managers to ensure the localization of events while maintaining ING Vysya standards
6. Support the Sales teams during New City Launches with Signage & Visibility, Lead Generation Activities and Recruitment advertisements
7. Act as the local coordinator for any national/ regional level marketing program and function as the single point of contact for all marketing activities.
8. Continuously monitor, assess, anticipate and meet requirements of the field sales team to reinforce our products and brands in the market.
9. Provide publicity and other collateral material support for local activities wherever required.
10. Support the Lead Management System in tracking fulfillment.
Experience: 3 - 5 Years
Role: Direct Mktg Mgr
Functional Area: Marketing, Advertising, MR, PR
Education:
UG - Any Graduate - Any Specialization,Graduation Not Required
PG - Any PG Course - Any Specialization,Post Graduation Not Required
Location: Ajmer, Chandigarh, Jodhpur
APPLY HERE
Job Description:
1) To assist the Marketing Operation Manager & the Sales function through activities like Sales promotions, Market research and Event management with a view to development / increment of business.
2) To provide support to the Sales force in customer acquisition activities and in maintaining a high level of constant and continuous activities.
3) To manage Sales Collaterals for the Area in a timely and cost effective manner.
4) To set up feedback/ communication mechanism that encourages and fosters sharing of best practices across the Field Sales System.
5) Responsible for achieving results within defined timelines and expense Budgets.
Keywords: Promotional activities, lead generation, marketing activities
Company Profile:
ING Life India, in its 10th year of operations, is a part of the ING Group. ING Life entered the private life insurance industry in India in September 2001. The company has issued over 1 million policies and is staffed by over 6500 employees.
Headquartered in Bangalore, ING Life India is currently present in 229 cities across 251 branch offices. In addition, the company distributes its products in several parts of the country through its partner's presence.
ING Life India distributes its products through two channels, the Tied Agency Force and the Alternate Channel. The Tied Agency force comprises over 50,000 ING Life Advisors, spread across the country. The Alternate Channels business within ING Life India is a fast growing distribution channel, and includes the Bancassurance partner ( ING Vysya Bank), Referral Partners, Corporate Agents and Brokers.
Desired Profile:
1. Development and execution of Database gathering activities (Sales Promotions) for Lead generation.
2. Develop and execute local in-market activation plans in consultation with the Marketing Operations Manager, the Territory Managers and Cluster Managers
3. Tracking the effectiveness of these local in-market activities in generating Customers Leads by way of enabling feedback and tracking the efficiency of conversion of these leads for future reference
4. Monitoring the effective use of budgets allocated for In-Market Activation as well as Sales Support
5. Identify local vendors and event managers to ensure the localization of events while maintaining ING Vysya standards
6. Support the Sales teams during New City Launches with Signage & Visibility, Lead Generation Activities and Recruitment advertisements
7. Act as the local coordinator for any national/ regional level marketing program and function as the single point of contact for all marketing activities.
8. Continuously monitor, assess, anticipate and meet requirements of the field sales team to reinforce our products and brands in the market.
9. Provide publicity and other collateral material support for local activities wherever required.
10. Support the Lead Management System in tracking fulfillment.
Experience: 3 - 5 Years
Role: Direct Mktg Mgr
Functional Area: Marketing, Advertising, MR, PR
Education:
UG - Any Graduate - Any Specialization,Graduation Not Required
PG - Any PG Course - Any Specialization,Post Graduation Not Required
Location: Ajmer, Chandigarh, Jodhpur
APPLY HERE
